Formerly named Longacre Square, Times Square was renamed after the Times Building (now One Times Square) in April 1904. Times Square, sometimes known as the "Crossroads of the World," has achieved the status of an iconic world landmark and has become a symbol of New York City. Times Square is principally defined by its spectaculars, animated, digital advertisements.
The intersection of Broadway and 42nd Street, at the south-east corner of Times Square, is the Eastern Terminus of the Lincoln Highway, the first road across the United States of America.